OneRisk from zero
Led a 12-member cross-functional team to build IDfy's Risk Mitigation platform from zero to market, securing the first marquee client and enabling credit decisions on ₹200+ crore in loans within the first year.
Vol. 01 / India / Updated 2026
Pratham Shetty
Filed under: useful ambiguity
Product Leadership / AI Workflows / Execution
I build product systems from ambiguity to adoption.
Product operator with a bias for execution across AI-native workflows, regulated markets, and zero-to-one bets. I turn unclear mandates into shipped products, measurable outcomes, and teams that know what to do next.
Latest signal: exploring AI-native workflows for product teams, product leadership with execution proof, and shipping with evidence.
Operating Record
Work Experience
01 
Aug 2022 - Apr 2026 Lead Product Manager for IDfy's OneRisk Platform Owned a broad product mandate across risk, AML, fraud intelligence, data-source economics, and regional expansion. ₹200CR+ loans40+ clients80%+ cost cut3x Product Innovator
Unified risk suite
Led the cross-functional integration of multiple independent risk products into a single unified platform, consolidating the entire IDfy risk suite into one interface and eliminating context-switching for risk operations teams.
Client-led discovery
Drove product discovery and post-sales improvements through direct client engagement, translating problem discovery conversations into roadmap priorities and accelerating adoption across a B2B customer base.
AML from the ground up
Led a 5-member team to build IDfy's Anti-Money Laundering platform from the ground up, architecting a solution compliant with FATF standards and India's domestic AML regulatory requirements.
AML scale-up
Scaled AML to 40+ live clients across multiple geographies, validating the platform's adaptability across regulatory environments, collectively contributing to ₹50L+ in MRR across upstream products.
Employment fraud edge
Pioneered IDfy's industry-first framework to detect employment proof fraud, creating a differentiated edge in background verification. Personally led a sting operation that uncovered a major fake credential network, translating frontline intelligence into product and detection improvements.
Read the ET operation ->Data-source economics
Identified cost-effective data sources, cutting procurement costs by over 80% for specific APIs. This unlocked incremental revenues worth 2Cr MRR for the company (PAN Plus).
Indonesia expansion
Launched Indonesia's first AI-driven Criminal Record Screening product to support regional expansion, reducing screening time by 85% from 7 days to under 24 hours and achieving 90% national coverage.
Circle of Champions
3x "Circle of Champions" Award Winner - Product Innovator Category at IDfy (2023, 2024, 2025).
02 
Aug 2020 - Aug 2022 Assistant Manager - Corporate Strategy Strategic business partner to the CBO for Decorative Paints, focused on launch strategy, pricing, procurement, and annual planning. 90% volume increase3 products shaped₹17CR annual savings
Premium product adoption
Drove adoption of super-premium products in initial launch markets through targeted sales schemes.
Launch strategy
Shaped launch strategy for three major products through market mapping and positioning work.
Procurement optimization
Recommended vendor consolidation and inventory optimization across indirect purchases.